When Belmont Emeralds partnered with JULLS to present UNFILTERED at Couture Las Vegas 2026, the ambition extended beyond unveiling an exceptional jewelry collection. The initiative sought to redefine how Brazilian emeralds are perceived internationally, highlighting their remarkable quality, responsible sourcing, traceability, and the creative possibilities they inspire.
Since its debut at Couture Las Vegas, UNFILTERED has continued to gain international recognition, including a feature in the June edition of Rapaport Magazine, one of the jewelry industry’s leading publications covering diamonds, colored gemstones, and luxury jewelry.
A Project That Began at the Source
UNFILTERED was conceived from a simple but powerful idea: “Brazilian emeralds never needed an apology; they simply deserved to be seen under the right light.”
Created by JULLS in collaboration with Belmont Emeralds, the initiative brought together a distinguished selection of designers who developed exclusive capsule collections featuring selected Belmont emeralds.
Participating designers included:
- Moritz Glik
- Alessandra Semeoni
- Giovana Brait
- RARIS Brand
- SAL Jewelry
Each designer was invited to let the gemstone itself guide the creative process, allowing every Belmont emerald to become the starting point for a unique design rather than simply another component of a finished piece.
Founded in 1978 in Minas Gerais, Belmont Emeralds has built its reputation on producing exceptional emeralds while maintaining a long-standing commitment to responsible mining, environmental stewardship, community development, and gemstone traceability. Through UNFILTERED, those values found expression in contemporary design, demonstrating that sustainability and high jewelry can coexist naturally.
A New Chapter for Brazilian Emeralds
The project also invited the industry to reconsider long-held perceptions of Brazilian emeralds.
Although Brazil has long been recognized as one of the world’s most important sources of colored gemstones, the country’s emeralds have not always received the international recognition they deserve for their exceptional quality. Through the work of internationally acclaimed designers, UNFILTERED placed the gemstones themselves at the center of the narrative, revealing the vivid green color, exceptional brilliance, and distinctive character that define Belmont emeralds.
Rather than relying on marketing claims, the collection allowed the gemstones to speak for themselves.
Continuing the Conversation
From the mountains of Minas Gerais to the showcases of Couture Las Vegas and an expanding international audience, the journey of each Belmont emerald reflects what exceptional quality, craftsmanship, and responsible sourcing can achieve together.
As UNFILTERED continues to gain international recognition, Belmont Emeralds remains committed to sharing the story behind every gemstone, from its origin to its transformation into some of the world’s finest jewelry.